On September 18th it is National Cheeseburger Day 2019. Typically, this isn't the type of holiday where you take the day off and relax, but this year people are definitely at all the deals for this special day. Social media lit up like a Christmas tree Wednesday. Technically it's probably more like a hungry bear finding the ultimate prize: a picnic basket full of cheeseburgers.
National Cheeseburger Day 2019: Every burger joint has a deal
Let me just say I enjoy a burger 265 days a year. Don't need a Hashtag Holiday to offer up a great cheeseburger to get my attention. However, if you have an amazing burger and you are offering up a deal, well I'm listening. In fact there are lists of these amazing deals being circulated online as currency. Who knows how many cheeseburgers will be thrown back with a beer today!
Food and social media always draw attention, but the idea of National Cheeseburger Day in 2019 bringing a value to the world might be a bit of a stretch. Yes, people love a good deal, but this seems more like pure group pressure. Can hear someone screaming about the point that everyone on Twitter is discussing the idea of eating a cheeseburger and a burger joint is knocking a few bucks off so I got to eat one too. Not watching the social media hashtags for your delightful treat (#cheeseburgerday & #nationalcheeseburgerday)? Then it's probably hit your email. I've gotten at least six offers of food deals, if, you buy a cheeseburger on September 19th.
The bigger picture on National Cheeseburger Day 2019, is maybe the power technology holds today. It's created a hype about a food item that we regularly eat. Businesses are making money enticing people to come to their establishment for a cheeseburger and nobody is suggesting it's a bad idea. It is bad? It depends on who you ask. If it's considered reflecting on somewhat of a skeptical view, it's possible everything is bad if overdone. I guess that's why it's good National Cheeseburger Day only comes once a year.
Cheeseburgers are almost a commodity today. And tomorrow? Yeah, it won't be anything special. Normal burgers with cheese on top. We might even be able to address a pickle inclusion as well. No worries on losing any sleep over this. There is hope for tomorrow. A new, regularly known food item (or service) is celebrated almost every day and will be the next big thing. At least for 24 hours. Hopefully we can hold it all together for the next big not-so-big holiday. This is especially important tonight, after we have had our obligatory, discounted cheeseburger and need to work it off with extra in the gym wondering when salads are celebrated.